2012 is looking good!
Is it my imagination, or is there a real feeling of optimism within the creative industries? 2011 was not buzzing in the same way as 2012. Clients are certainly genuinely ready to move forwards and are specifically looking to upgrade their businesses. In order to keep their market share, businesses are looking to be “the best” in their chosen field.
What is really refreshing, is the broad range of services on offer to the client. More and more, companies are collaborating to be able to provide the strongest solutions. We should be an expert in our field, but this should mean that we work in tandem with others to ensure that all areas of a project are covered by the appropriate skills. Working with other like minded professionals means that we all win: The client has the widest range of skills available, and the team are doing what they do best, with the backing of each other. There is room for everyone, and the results are fantastic!